Introducing the New Bender Transportation Brand and Website

Bender Transportation is excited to announce our new brand and website. Our new look represents our commitment to providing best-in-class service and changing the transportation industry for the better.

Originally Jim Bender Inc., Bender Transportation has been an industry disrupter since 1984, focusing on caring for employees as much as customers. We are an asset-based logistics provider offering top-rated freight shipping services and supply chain solutions through award-winning customer service and innovative technology — and we do all of this while focusing on our drivers and their families. This unique perspective has carried through to the newly named Bender Transportation, acquired by its new owners in 2018. Driven by our uncompromising core values, we have broadened our services and reach to grow the company by over 5x since 2018, so we needed our visual identity to accurately reflect that growth.

How We Changed

Our new brand and website represent both the history of Jim Bender, Inc. and the modernity of the Bender Transportation trucking company.

The New Brand

Our previous brand identity was outdated. It didn’t best show our forward-facing ideals of treating our driver operators in a way that encourages their work-life balance and career growth.
Our new design uses colors, graphics, and fonts that are reminiscent of the original Jim Bender, Inc. brand but brings our brand system to current times. The adjusted name also better represents our brand’s monumental growth. At the same time, the iconography and new logo honor our history but are forward-facing as we continue serving our customers and employees well.

The New Website

Our previous trucking company website did not match the quality service we provide our customers. Our photography was low-quality, and it lacked videography. Our new website more clearly communicates the Bender team and their mission. It’s aesthetically pleasing and also more user-friendly and functional.

Team Focus

We also wanted our new website to showcase our team that provides peerless customer service — the people who make Bender one of the best trucking companies in the nation. We introduced some of our team members and their background profiles to illustrate the credibility of our commitment to our cultural values, sense of fun, trustworthiness, and respect.


Another aspect of the new website is its highlighting career opportunities with Bender Transportation. We have opportunities for Company Drivers, Contract Drivers, and Contractor Small Fleets and showcase the rewarding career path in which operators, regardless of the path taken, are able to grow and be valued.

Meet the New Bender Transportation

We are thrilled with how our new brand and website have turned out. Our valued customers can easily see details about our high-quality services like freight shipping and supply chain solutions. Driver operators can explore what a career with Bender Transportation looks like and how the Bender team is committed to helping our drivers enjoy a healthy work-life balance as they experience a rewarding career with room for growth.

Check out our new look, and enjoy the user-friendly layout of the new website. And when you’re ready to work with the best team in the industry as a customer or driver, reach out to us today.